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Tax Planning & Fiscal Policy
Tag: menu
Olo Enters the Consumer Delivery Arena to Challenge Uber Eats and DoorDash With Zero Menu Markups
The food delivery and takeout landscape is undergoing a significant transformation as digital commerce company Olo steps out from behind the scenes to launch its first consumer-facing application. For years, Olo operated primarily as a business-to-business enterprise, developing and powering the backend ordering software utilized by numerous major restaurant chains across the United States. With…
Behind the Buzz: How Multi-Unit Franchisees Turn Limited-Time Menu Offers Into Lasting Hits
In the fiercely competitive landscape of the modern restaurant and quick-service industry, the limited-time offer (LTO) has long stood as a primary instrument for generating excitement, driving immediate foot traffic, and creating a sense of urgency among consumers. However, seasoned multi-unit franchise operators know that successfully launching a new menu item requires far more than…
